About us.

– Our Story –

Co-founders Chris, Matt and Tony first met in 2000 living in the same halls of residence at University. On a night out in 2011 they started to discuss an idea … a better way for businesses to quickly gather and analyse feedback to understand staff and client sentiment. The Happiness Index was born!

In 2012 an early version of The Happiness Index was introduced to a company as a pilot. The results over the following 12 months were phenomenal! Client retention was the highest it had ever been, client relationships were stronger than ever and record revenues were achieved.

Fueled by the success of measuring client happiness the technology was expanded to measure the happiness of staff. Once again, the results were fantastic! Employee retention increased, the company were able to maintain their culture whilst achieving rapid growth and the increased productivity meant their revenues continued to break records.

By 2014, The Happiness Index was launched successfully into the open market. Today we’re gathering responses from 68 countries across the globe and proudly helping a broad range of clients to effectively measure, understand and improve sentiment via feedback.

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– Our People –

Tony Latter, Head of Happiness Innovation & Co-Founder

CEO and Co-Founder of The Happiness Index – Tony is passionate about helping organisations utilise technology to revolutionise the way they use feedback. With 15 years’ experience of growing companies, Tony has a wealth of experience. His insights were recently featured in The Sunday Times for an article on what drives engagement in today’s workplaces, he regularly speaks at HR events, such as the CIPD’s annual conference and sits on judging panels for various business awards. His expertise in the world of business, HR and technology recently led to The Happiness Index being awarded the title of “Best New Business” at the European Business Awards 2018.

Pat Phelan, Client Engagement Director

Prior to The Happiness Index Patrick had 8 years’ experience in recruitment, sales and account management across the entertainment, health, tech, sport and financial sectors. As such he’s seen first-hand the importance of actively listening to and acting on the feedback received from staff and clients in order to improve cultural engagement, loyalty and performance in the workplace.

Tim Stoller, Commercial Director

Tim has extensive experience in Sales, Marketing, and Insight across the Media and Food & Drink. He spent 7 years at the BBC leading the strategic and marketing direction of Radio 5 Live and launching new digital radio stations. He spent 8 years running business units and commercial teams at Innocent Drinks, Lindt & Sprungli, and Hovis. Since then, he has helped smaller companies create and implement fast growth commercial plans.

Matt Stannard, Head of Robots

Matt is responsible for product development and innovation. Matt has always worked in Data and Analytics space and studied AI and Machine Learning. He has spoken at a number of conferences in the Data and Analytics space and was recently featured in Google Analytics Breakthrough for innovative use of Analytics to integrate off and online data.

Chris Hyland, Head of Humans & Co-Founder

Co-founding a digital marketing agency in 2008 and helping it achieve growth to 70 employees in just under 8 years, Chris became obsessed with getting the best out of people and tried many initiatives to give employees a great experience. This then planted an idea about generating immediate cultural insight through a feedback platform – The Happiness Index!

Matt Phelan, Head of Global Happiness & Co-Founder

Matthew has a huge passion for all things marketing and business. He is active in the start-up community and a lover of new technology developments.

Roma Varma, Senior Account Manager

Roma has extensive experience in data analysis and relationship-building. Previously working at HP – she excelled at telling stories through data to bring it to life and add context. Prior to this, she worked in the hospitality sector where she honed her customer service and people skills in a fast-paced environment.

Chris Caldwell, Account Manager

Chris has an MSc in Occupational Psychology and has extensive experience with statistics and data handling. Previously working at Great Place to Work UK as an Evaluator, he understands what it takes to run a successful engagement programme.

Clive Hyland, People Adviser

Clive is an experienced executive coach, with a previous career in HR and as a corporate CEO for Pink Roccade where he oversaw revenue growth from £10m to £70m in 5 years. Also the COO of Ericsson (which went on to become Sony Ericsson) for 11 years – Clive has a wealth of insight into a company’s greatest asset – its people.

– Awards –


National winner in European Business Awards’ “Best new business” award, 2018.

Named “One to Watch” in European Business Awards’ list of business excellence, 2018.

Voted into Acquisition International Business Excellence Awards 2017

Winner of Customer Relationship Management System of the Year, 2017

Shortlisted for “Team of the year” at Digital Entrepreneur Awards, 2017

Voted a Top 100 Disruptive Brand by Salesforce & Marketing Week 2016

Client success stories

Read about how other companies are using The Happiness Index to better engage their staff and customers.

Clients and testimonials

Resources and insights

Visit our resources section, or our blog for all the latest industry news, research and insights.

Further reading

Find out how we can help your business to gather all important feedback from its people.

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