A key part in ensuring long term engagement with your program is to ensure you get the frequency of your surveys right, and that you pick the right questions to ask.
Unlike traditional annual employee or customer satisfaction surveys, The Happiness Index is meant to take a pulse of sentiment from your people. Thus it should be a short, snappy and user-friendly survey. Ideally you might be looking to include 3-5 per pulse, and be surveying people fortnightly, monthly and rotating focus areas to gather wider sets of insights.
The Engagement See-Saw
We use a model we call the Engagement See-Saw to explain the fine balance there is between the needs of the company and the needs of the respondent.
Ask too many questions, too frequently, and the respondent is bored, frustrated and irritated by the constant question and interruptions. Too few questions or questions asked infrequently on the flip side hurt the company. They don’t get the insights and trends they need to make key business decisions.
To create a truly engaging program you need to strike a balance between the frequency and length of your surveys.