Read more about generating buy-in here.
- Announce its arrival in advance and raise awareness: Put up posters, post it on the company Intranet or make an announcement in the all team meeting. Make sure your key staff and managers know what’s going to happen and arm them with the knowledge to answer questions from their team members should they have any.
- Always give your respondents enough time to complete the survey: Be reasonable and consider seasonality. Ideally you want completing your pulse surveys to become habit, so try to establish some routine and minimise the amount of effort you expect people to go to to complete it.
- Send out reminders after launch leading up to the deadline (if applicable). Vary the format and channel you use to keep it front of mind for your respondents.
- Incentivise people to complete your survey (If needed): Offer a donation to charity, an extra hour of free beer on a Friday or whatever it takes to make people motivated to complete their feedback.
- Think about offering anonymity: Some people will simply not be brave enough to provide their most honest feedback and be identified. They may prefer you to allow them their anonymity. On the flip side however you must remind people that if they choose to stay anonymous – you cannot provide them feedback once you’ve taken action. They may not feel the same level of benefit post-survey of their identified counterparts. Trust is key whatever so if you say something is anonymous it needs to be just that. Usually any group or team containing less than five members is not considered to be anonymous.
- Make the actions noticeable: Once you have asked and analysed, you need to ACT. The actions you take post-feedback are what’s key. Your outcomes and improvements should be publicised, you should feedback results to the group openly and warts and all. Don’t try and hide from any results that could be considered negative. It’s how you tackle those areas that will truly generate long-term buy-in internally. If people can see their feedback being turned into tangible actions they will see value in providing ongoing honest feedback.