It has struck me recently as I go about my daily business in London that I see happiness being used more and more as a serious business metric. It is fascinating how quickly happiness has moved from being seen as a slightly fluffy KPI to a top priority business metric. The speed of change has been rapid, but very noticeable.
Here are some examples that I have seen on my travels recently:
Austrian Tourist Board
All of these examples are great, but they come with 2 core challenges:
1) How do you measure it?
2) What are you doing with the data?
If you want to find out more drop us a line for a free consultancy session on how you can measure business metrics like happiness.
I will leave you with the wise words of Don Draper to conclude this article. Thank you for reading.