The growth of happiness as a business metric

Tony Latter Uncategorized

It has struck me recently as I go about my daily business in London that I see happiness being used more and more as a serious business metric. It is fascinating how quickly happiness has moved from being seen as a slightly fluffy KPI to a top priority business metric. The speed of change has been rapid, but very noticeable.

Here are some examples that I have seen on my travels recently:



Coca-Cola Advert


Right Move Advert

Austrian Tourist Board

Zillertal Ad


All of these examples are great, but they come with 2 core challenges:

1) How do you measure it?
2) What are you doing with the data?

If you want to find out more drop us a line for a free consultancy session on how you can measure business metrics like happiness.


I will leave you with the wise words of Don Draper to conclude this article. Thank you for reading.

Blog Ending

Tony Latter

CEO and Co-Founder of The Happiness Index – Tony is passionate about helping organisations utilise technology to revolutionise the way they use feedback. With 15 years’ experience of growing companies, Tony has a wealth of experience. His insights were recently featured in The Sunday Times for an article on what drives engagement in today’s workplaces, he regularly speaks at HR events, such as the CIPD’s annual conference and sits on judging panels for various business awards. His expertise in the world of business, HR and technology recently led to The Happiness Index being awarded the title of “Best New Business” at the European Business Awards 2018.

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