The growth of happiness as a business metric

Tony Latter blog, People Analytics

It has struck me recently as I go about my daily business in London that I see happiness being used more and more as a serious business metric. It is fascinating how quickly happiness has moved from being seen as a slightly fluffy KPI to a top priority business metric. The speed of change has been rapid, but very noticeable.

Here are some examples that I have seen on my travels recently:



Coca-Cola Advert


Right Move Advert

Austrian Tourist Board

Zillertal Ad


All of these examples are great, but they come with 2 core challenges:

1) How do you measure it?
2) What are you doing with the data?

If you want to find out more drop us a line for a free consultancy session on how you can measure business metrics like happiness.


I will leave you with the wise words of Don Draper to conclude this article. Thank you for reading.

Blog Ending

Tony Latter
CEO and Co-Founder of The Happiness Index - Tony has over 13 years’ experience of growing companies (including IPC Media and AXA), working in new business acquisition and managing teams. Tony likes to challenge the status quo and disrupt out-dated thinking to provide a consultative, human approach to nurturing a business’s most important asset – its people.

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