The growth of happiness as a business metric

Tony Latter blog, People Analytics

It has struck me recently as I go about my daily business in London that I see happiness being used more and more as a serious business metric. It is fascinating how quickly happiness has moved from being seen as a slightly fluffy KPI to a top priority business metric. The speed of change has been rapid, but very noticeable.

Here are some examples that I have seen on my travels recently:

www.ecourier.co.uk

ecourier

Coca-Cola

Coca-Cola Advert

RightMove

Right Move Advert

Austrian Tourist Board

Zillertal Ad

Summary

All of these examples are great, but they come with 2 core challenges:

1) How do you measure it?
2) What are you doing with the data?

If you want to find out more drop us a line for a free consultancy session on how you can measure business metrics like happiness.

Conclusion

I will leave you with the wise words of Don Draper to conclude this article. Thank you for reading.

Blog Ending

Tony Latter
Tony has over 10 years’ new business and account management experience, working for 2 of the UK’s largest companies; IPC Media and AXA. He believes the key to strong customer relationships is understanding them as individuals as well as their specific business needs. Tony enjoys running and spending time with his family.