When Jerry Maguire in the film of the same name is doing his utmost best to recruit some followers, after being let go by his beloved sports agency, he is short of takers. When he asks his one glimmer of hope, reliable Wendy, to join him she refuses. Why? Because she is 3 months from a pay increase.
This always got me thinking how as a society, it seems to be second nature for us to think of reasons of why we shouldn’t do something rather than why we should.
This mentality seems to be very rampant in business, which in fairness, has logical roots. When any business makes a change it has ripple effects across its ecosystem. However by not at least starting or exploring an idea, then as a company you are doing yourself a disservice.
It’s the people and the organisations that are conscious and understand the importance of this notion that tend to have their fair share of success. The business world is littered with instances that support this.
In 2008 Dropbox, the file hosting service, valued at £10 billion, depending on who you speak to, were struggling to increase new users. They decided to put a simple video on its website, explaining what it actually does. They went from 5,000 to 75,000 signups in one night. The founders attribute this move to a lot of their modern day success.
Innocent Drinks, started in 1999 after selling smoothies at a music festival. They put up a big sign asking people if they thought they should give up their jobs to make smoothies, and put a bin saying ‘Yes’ and a bin saying ‘No” in front of the stall. Then they got people to vote with their empties. At the end of the weekend, the ‘Yes’ bin was full, so they resigned from their jobs the next day and got cracking.
Even Honda’s latest The Power of Dreams advertising encourages people to do things more quickly, to keep pushing to improve and get better, faster. I could go on about others such as how fast food chain Subway’s success was given impetus by a chat at a family BBQ or why UPS drivers don’t turn left, but you get the idea.
The old adage, if you wait for perfect conditions, you’ll never get anything done, rings true no matter what you’re procrastinating over. Whether it’s starting those presentation slides, going for that run, starting your own business, planning that trip, you always need a first step. The sooner you start something the sooner you are to learning, progressing and reaping the reward of a ‘Just Do It’ mentality.
If you’d like to know how The Happiness Index can help you and your company make better decisions more quickly, drop me a line.
Patrick Phelan, Managing Partner at The Happiness Index.